Elite evolutions…
Since its birth as a luxury villa rental agency in 1998, the Elite Havens Group has evolved its offering both vertically and horizontally complementing the growth in the market. By building on its core competencies and adding new and carefully targeted disciplines, the Group has expanded over the last thirteen years to become Bali’s largest integrated property firm.
Between them, the Elite Havens Group’s autonomous but interrelated companies and divisions now possess the experience and expertise to manage the entire life-cycle of a property – from structuring the investment or real estate purchase through to operational set up, then branding and marketing the finished product as a fully serviced, luxury villa rental.
And, change being the only constant in life, the evolution of the Group continues. Building on its marketing platform, Elite Havens has recently set up a joint-venture with the founders of Asia Hotels and creators of the first pan-Asia, independent villa guide while, on the property front, an alliance with Knight Frank will showcase Bali’s best real estate to an international audience.
In the beginning
Originally operating under the name Bali Homes – the company offering the crème of Bali’s then nascent villa market to discerning clients from around the world – by 2001 the organisation had grown sufficiently in line with demand to open an additional company while rebranding the original, adopting the name Elite Havens for real estate and rentals, and opening Bali Homes Management (BHM) to provide operational management solutions for overseas owners. On behalf of each individual property owner, BHM assumes all responsibility for every aspect of a villa’s logistical and commercial operations – staffing, training, service standards, security and maintenance.
One of the things that set BHM apart was that it was born from an agent’s perspective, so from the outset it sought to be as agency-friendly as possible. BHM, now in conjunction with its new sister company, Marketing Villas, promotes its portfolio across an expansive range of third party travel agents from across the world.
One event leads to another
Growing demand for destination events soon saw the need for the establishment of an event management company, and in the spring of 2006 Elite Events was born. Trained in event delivery, procedural accuracy and accountability, the Elite Events team ensures an exceptional level of service and commitment to meet the high expectations of their clients. Event hosting can be a great source of revenue for villa owners and the events team provides design advice in the development of event-suitable properties and assists in working out a sustainable revenue solution for those already on the ground. The Elite Events team also works in harmony with the rental and marketing facets of the Group helping to ensure a professional integration with this important niche market.
Definitive development
In order to satisfy an increased demand for well structured investments in Bali, the Group diverged further by establishing a division for development consultancy, Elite Havens Developments.
The establishment of a bespoke construction and property development branch – designed to ensure professional delivery by managing the activities of third party specialist consultants from concept through to procurement, delivery and operation – signified that the Group were now in a position to define villas. Drawing on BHM’s invaluable experience in the commercial configuration of high-end residential properties and Elite Havens’ detailed knowledge of the rental market, Elite Havens Developments can confidently advise clients on how to develop their investment in order to obtain the maximum rental yield and enhance resale value.
To the future
As the waves of globalisation wash upon every shore and markets stretch across many boundaries, Elite Havens, along with partners who share their vision of the future, have created both a new association and a new company.
The new company is joint venture, Marketing Villas Limited – a sophisticated platform that offers world class marketing and distribution solutions to service the three parties it serves: villa owners, travel agents and rental guests. Marketing Villas has been set up with Singapore-based independent villa guide Private Homes & Villas, created by the people who were also the originators of the asiahotels.com brand.
Founded on the realisation that there is much untapped regional potential, Marketing Villas draws on each company’s respective and unique strengths; the Elite Havens Group provides Marketing Villas with expertise in developing a distinctive brand identity for villa clients and access to its extensive network of travel agents and guests, whilst Private Homes & Villas contributes its sophisticated web-based distribution and customer service software platform unleashing all sorts of efficiencies. Marketing Villas, and the various brands it operates, represent a diverse range of properties – from absolute beachfront to rural retreats – in Bali, Lombok, Phuket, Koh Samui and Sri Lanka.
As property values in Bali rise, and the private villa market continues to become more sophisticated Elite Havens Sales remains a core component of the Group; and looking to enhance their offering overseas, the sales team recently formed a unique association with Knight Frank – the world’s largest privately owned global real estate agency – resulting in their rebranding as ‘Elite Havens Knight Frank’. This association has enabled Elite Havens to better showcase Bali’s finest properties to an international audience, and act as the interface for luxury villa owners and investors requiring top class professional advice.
When Elite Havens was first conceived, its slogan was “Paradise Found…”. Now, with the Group’s involvement in every facet of villa development both in the local market and, increasingly in the regional one, that slogan has confidently evolved into “Defining villas…”. Where next? Looking around the region, both Cambodia and Vietnam are starting to emerge as promising contenders.
www.elitehavens.com
www.bhmvillas.com
www.elitehavenssales.com
www.elitehavensdevelopments.com www.eliteeventsbali.com
www.marketingvillas.com