New Villa Marketing Resource

Posted by Ric on Mar 2nd, 2007

The long dormant Villa Forum website has been at last re-born: now as a luxury villa directory. The site provides a free listing service for owners or management companies who want to publicize their villas. No registration, no fees.

The domain has been around for a while and is indexed everywhere, so that means a listing there will give you another relevant in-bound link for your website, which should also give your search engine rankings a bit of a tweak. Pretty straightforward and easy way to give your marketing a boost.

Try it out at http://www.VillaForum.com


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When to Say When? (pt.1)

Posted by Ric on Jan 29th, 2007

Bali villa development

The last several years have witnessed a significant increase in development, particularly relating to vacation villa housing. The trend continues and indeed is strengthening. Some commentators have speculated that there are as many as 40 multi-unit villa developments on the books which will add hundreds of bedrooms to the inventory on the market. Now add to that number, probably by a factor of 2x or 3x, the stand-alone villas under construction and you start to get a good idea of the feeding frenzy we’re seeing at this moment.

When is enough? How much is too much? People are starting to ask these questions, but I have to wonder whether the are even the right questions…

Initially let’s take a crack at the validity of the numbers. While the property marketeers are out there flogging at least 40 developments, the reality of the situation sees perhaps only 2 dozen viable projects. Of those two dozen, only a portion actually have spades in the dirt. The development game loves to sell off the plan, when at all possible. That invariably means some plans never materialize due to changing market conditions, lack of interest, etc. The point being: Don’t let the commercial multi-unit developments number fool you. We’re not anywhere near the lunacy one observes in places like Phuket.

Next, let’s factor out the hotels who have jumped on the villa bandwagon and are constructing villa-type accommodations under their hotel brands. These units just don’t come into this analysis — these are hotels, people! The hotel market is a thing unto itself with market characteristics that are distinct from the villa business. (Arguably some of the multi-unit complexes passing themselves off as villas are hotels, too, but that is a topic for another post!)

On the subject of the individual villas under construction, one must keep in mind that this is not a coherent market. Individual villa construction is driven by private owners who exhibit a wide range of motivations, from pure investment to pure whimsy. Generalizing about the individual villa market is fraught with peril. About the best one can safely say is that some of these villas will enter the commercial market — and that’s a slim reed from which to hang any meaningful trend analysis. Their impact on the market long-term, in other words, is extremely hard to predict.

The potential for over-development is a threat primarily in two key areas: burden on infrastructure and the environment, and impact on the market. In the next couple of posts I will take a look at both these topics.

Stay tuned…


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Villa Coraffan Opens

Posted by admin on Nov 24th, 2006

Villa Coraffan Bali

Villa Coraffan in Canggu is having their Open House event this afternoon. Coraffan is a BHM marketed villa and the Open House events are held as part of our normal launch process. This is a chance for all the Agents in the system to drop by and view the property. Not only is it a good chance to get to see the property firsthand, but often agents bring a camera to capture a few unique photos for their websites. The Open House events are also a great chance for the people in the industry to network over cocktails and canapes…

Villa Coraffan is a 4 bedroom property (with a media room which can server as a 5th bedroom). The villa was just completed this sumemr and has only started taking guests. It’s fully staffed, includes a great pool, a gym and rice field views. The villa is located in Canggu and is close to the Canggu Club. We expect this property to do well.

Visit the villa’s website for more images and info.


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